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Social Media Strategy

If you’re just thinking about social media for your business and don’t know how to get started or if you’d like to give your socials a boost, then I can help.

Firstly, we’ll discuss your business goals for your channel – what would you like to achieve? Who is your audience? I’ll send you a questionnaire to help gather as much information as possible.

Then I will build a bespoke, detailed strategy for your channel that will empower you with new ideas and resources to supercharge your social media!

At this point, we’ll plan a 45 minute follow-up call to discuss the strategy and any questions you might have.

Your strategy will include:

  • A list of content ideas especially for your brand
  • A content calendar
  • What, how and when to post
  • Creating stories
  • Working with influencers
  • Community management planning
  • Competitor analysis
  • Hashtag top tips
  • A list of resources & tips to fit your needs
  • Follow up 45 min zoom call included to discuss any questions
  • 1-2 week turnaround

Social Media Audits

A 3-4 page review with detailed examples of what’s working with your social media and what can be improved. A comprehensive audit can shine a light on your channel, showing you the way forward so your channel can play a key role in achieving your business goals.

Your Audit will include:

  • Key recommendations, suggestions to implement right away and ideas for developing your strategy in the future.
  • Bio optimisation. I’ll review and make recommendations for optimising and ensuring it’s just right for your business.
  • The overall look and theme of your channel – does it reflect you and your business? The audit will analyse what’s working and what could be improved.
  • Look over the captions to ensure you are providing value, entertaining and converting the right audiences.
  • Insight analysis to understand your current audience and reach.
  • Clearly defined actions to move forwards.  Guidance for putting an action plan in place.
  • 1-2 week turnaround

Social Media Strategy & Audit Package

Your complete bespoke guide to making Instagram work for your business, alongside an audit of your current channels, followed up by a 45 minute workshop to clarify and implement changes.

Account Management

Need to gain time and focus on other areas of your business?

Having a consistent social media presence is a job in itself and many independent businesses simply do not have the time. This is where I come in!

Account Management includes:

  • Creating and posting 5/6 posts per week
  • Community management and engagement – half an hour per day, 6 days a week
  • Customer service, responding to DMs – 7 days a week
  • 1 blog post per month (if applicable)
  • Influencer research (if applicable)

Monthly Content Plans

If you have a personal brand for your business, I believe that this can become more successful when you manage your own accounts. You know your business best of all and your customers buy from you personally, so ideally you are the best person to engage with your followers on  Social Media.

However! You’re busy running your business and doing what you do. Thinking up ideas for posts every week can be one task too many, and end up as a rushed afterthought, or simply not happening at all. So I want to save you hours every week by creating a month’s worth of content for you to post and engage with. This is a good option for those who don’t have the budget for a social media manager.

Content Plans include:

  • Weekly/monthly content plans
  • Actions for engagement with your audience
  • I’ll always be on the lookout for suitable influencers and brands for you to collaborate with
  • A monthly assessment on what’s working and what we can improve
  • I will be available anytime for help & advice

1 – 1 Coaching

You will have my undivided attention for the hour where we can discuss your social media goals and cover any areas that don’t understand. I’ll give you actionable suggestions and creative feedback. I can teach you how to use reels, how to understand your insights to your advantage and discuss all of your social media questions.

Coaching sessions are available to book as single sessions or 4 week blocks. Book a block of 4 and get one free!

Social Media Glow-up

If you are struggling with time and inspiration. Don’t want to implement your own strategy, nor do you want a social media manager? The glow-up package is the perfect in-between.

This package is FULL of value for your business & will give you that all important push to kick start (or restart) your social media journey. It has helped many of my clients find clarity and inspiration.

Learn more

Glow-ups include:

  • 1 Hour Strategy Call
  • Bio optimisation
  • Digital Content Planner Creation
  • Content Pillar creation
  • Customised Hash Tag Sets
  • 9 Posts created for you to get you started
  • Customisable Canva templates for your brand

Holiday Cover

If you are taking time away from social media for any reason, I can offer short term holiday cover for those going away on holiday, maternity leave or even just need a break to focus on other aspects of their business.

Frances Rose Social Media
London SW12
Tel: 07946 458578

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